Tasked with creating a high-end alternative to a budget airline, Empyrean stands as the premium lineage to Iberia Express. Hailing from Spain, owner of over 80% of the Iberian Peninsula, Empyrean inherited the vibrant hues and natural shapes of the branding of its predecessor. However, as offspring often do, Empyrean breaks away from tradition with modernized typography, and a newly sophisticated color palette. Without further adieu, the crowning debut of Empyrean.
Design Development
Paying homage to the existing budget airline logo, the finalized identity mark and icons flaunt dynamic forms and rich, warm colors. Empyrean's brand assets reflect a plethora of high-class experiences from the ground up.